You’re Losing Clients and It’s YOUR Fault…Here’s How to Fix It
Intro: Stop Renting Your Business
Over $40B has poured into real estate tech in the last decade, mostly to do one thing: replace the agent. If your pipeline leans on Zillow, PPC, or shifting social algorithms, you’re renting your business—and your “landlord” can evict you with an update.
The antidote? Relationships you already have. Here are five proven ways to generate clients without cold calling—simple, low-cost, and designed to be Predictable, Dollar-Productive, and Aligned (PDA) with who you are.
🎁 Free for you: Grab my full e-course (normally $997) on selling 50 homes/year in <40 hours/week by repeat & referral. Link’s in the show notes / top comment.
1) Client Events (Simple > Splashy)
Goal: see many people at once, create real conversations, spark organic referrals.
Cadence: quarterly (March, June, September, December).
Budget: $300–$800 per event (split with a lender = half).
Proven, low-lift ideas:
Ice Cream Social (June): reserve 11am–1pm at a local shop; pay a tab as guests arrive. Avg cost: ~$800 → split to ~$400. You stand outside, greet, pay, connect.
Family Photo Day (Fall): rent a park pavilion ($100), hire a photographer from your DB (~$450), bring donuts/coffee/waters. Guests rotate through and linger. ~$300–$600.
Christmas Lights Drive-Through (Dec): 4–6pm Tuesday; hand out a best-lights map, cocoa, candy, reindeer ears, a silly mad-lib. 40–50 cars in two hours.
Why it works: You’re present and free to host (not managing moving parts). Thoughtful > theatrical.
PDA tip: Put all four dates on the calendar now. Book venues/partners in one 45-minute block.
2) Handwritten Notes (Five/Week = 250/Year)
Stat: < 0.7% of today’s mail is truly handwritten. It gets opened.
How to do it:
Pick five people each week (recent closings, folks you saw, relationships that need a touch).
Hand-address the envelope; keep the message short and sincere.
Sample note (steal this):
“Hey ___, just thinking about you. Grateful for you and your support—hope the family’s well. If I can serve you (or a friend) with anything real-estate related, I’m here. —[Your Name]”
PDA tip: Keep a small note kit (cards, stamps, return-address stamp) in your bag. Batch on Fridays.
3) Video Texts (Human > Algorithm)
Texts get seen; video builds trust.
How to do it:
20–30 seconds, selfie-style, use their name, no fancy edits.
Send 3–5 per day to past clients/SOs.
Script:
“Hey [Name]—thought of you today. Hope the year’s off to a great start. Would love to see you at an event soon. If I can help you or a friend with anything real-estate, I’m here. Have a great day!”
Why it works: In an AI world, your face + their name = authenticity. Many won’t reply—but they’re watching. Consistency wins when timing turns.
PDA tip: Add a recurring 10-minute block after lunch for “3 videos.”
4) Amazon Gifts (Leverage the Logistics)
Pop-bys are great—Amazon is scalable.
How to do it:
Choose 10 clients/month. Keep gifts <$10 each. Use social to spot life moments (birthday, new baby, hobby).
Order to their address, screenshot the order page, and text:
“Thinking of you all—grabbed this for [reason]. It should arrive in a day or two. Enjoy!”
Why it works: Two touchpoints (the text + the package). Thoughtful, personal, time-efficient.
PDA tip: Create a private “Gift Ideas” list in Amazon and add to it weekly.
5) Client Coffee (2/Month = 24/Year)
Face-to-face deepens friendship → referrals.
How to do it:
Book two per month (coffee, breakfast, lunch—virtual if needed; send a $5 e-gift).
Focus on them: life, work, goals, kids, home projects—then a simple ask to keep you in mind.
Invite script:
“Hey [Name]—would love to catch up and hear how you’re doing. Can I buy you a quick coffee next week (or send a Starbucks e-gift for a 15-min Zoom)?”
PDA tip: Pre-block two standing coffee slots/month and fill them during your Friday planning.
Objections (and Simple Answers)
“Events are too expensive.” Not if they’re simple. Split costs with a lender; $300–$800 works.
“People don’t reply to my texts.” Visibility > vanity. They’re paying attention; timing turns.
“I don’t have time for pop-bys.” You don’t need to—Amazon will do the driving.
“What if nobody comes?” Start small. Ten great conversations beat 100 handshakes you don’t remember.
30-Day Action Plan
Week 1: Book a venue for your next event; create your invite list; send 10 video texts.
Week 2: Mail 5 handwritten notes; order 3 Amazon gifts; schedule 1 coffee.
Week 3: Finalize event details; send 10 video texts; mail 5 notes.
Week 4: Host the event (or send the invites); do 2 coffees; review wins & referrals.
🎁 Don’t forget: Free e-course (normally $997) on my full repeat-and-referral playbook: 50 homes/year, <40 hrs/week. Link in the show notes/top comment.
Final Word
Tech can change tomorrow; trust endures. Keep it Predictable (cadence), Dollar-Productive (actions that move revenue and referrals), and Aligned (with who you are and the season you’re in). Build your business on relationships—and own your future.
The Scoreboard Download: The Scoreboard Download helps you track what truly matters. Ditch the guesswork with a clear, weekly snapshot of your numbers—conversations, appointments, closings—and start seeing how small, consistent actions create predictable results. Success gets simple when you can see your progress.