Build differently. Live freely.
Add 2–3 deals a month without buying leads, cold calling, or working more hours
Two Income Streams. One Purpose: More Time for What Matters.
No matter where you’re at—top producer, mid-level agent, or brand new—the truth is the same:
Real estate wants every ounce of you.
From the outside, people think you’re “living the dream.”
Inside? You’re always on. One more showing. One more text. One more fire to put out before bed.
If you’re closing consistently, it’s costing you evenings, weekends, and mental space.
If you’re not closing, it’s costing you confidence—and cash flow.
Yes, production is great. But production alone wasn’t designed to give you freedom.
It only pays you when you’re working… and working… and working.
And every side idea—flips, rentals, “passive” projects—just adds more hours to your already full plate.
Here’s the shift:
Real freedom happens when you build on two pillars, not one.
Pillar 1: A predictable, referral-driven business you can run without burning out.
Pillar 2: Revenue share—income that keeps growing without taking time away from your family.
Two income streams working together.
One outcome:
Margin to be present with your family, serve your clients well, and live the life God’s calling you to.
Production + Attraction: The Real Path to Margin, Presence, and Freedom
We created The 2:10 Collective because agents shouldn’t have to sacrifice family time just to keep their business afloat.
You don’t need more hustle or pressure.
You don’t need another lead source that promises freedom but steals your evenings and weekends.
You don’t need more noise, more overwhelm, or more things to chase.
You need a simple, sustainable way to build your business—
without burning out, missing moments, or sacrificing your calling.
The solution? Two income pillars working together in harmony: Referral-Driven Production + Service-Driven Attraction.
With clear moves on what to do to move forward consistently in both areas.
A clear daily and weekly cadence that protects your margin and your family.
With support from Christian agents who have actually built healthy, profitable, sustainable businesses—without losing what matters most.
We will build systems into your business that create space, presence, and long-term freedom.
Implementation, not theory.
Margin, not mayhem.
Freedom, not burnout.
The Best of Both Worlds: Christian Community + World-Class Coaching with Lars Hedenborg
This partnership gives you full access to world-class programs and training that previously required a $30,000 yearly commitment — now completely free when you join us.
When you partner with us in The 2:10 Collective, you’re not just joining a Christ-centered agent community…
You’re also stepping into Lars Hedenborg’s Agent Freedom ecosystem – the same systems and coaching he’s used to help thousands of agents scale their businesses without losing their lives in the process.
Lars has:
Served 5,000+ families in his own real estate business
Grown from 44 sides a year to 400+ in just a few years
Helped thousands of agents and team leaders scale using proven systems
Built multiple 7-figure businesses and a significant residual income stream through eXp’s revenue share model
And now, through our partnership, every 2:10 Collective agent gets access to his world-class tools and training.
What You Get Through Our Partnership with Lars
As part of the 2:10 Collective, you’ll plug into Lars’ Agent Freedom / Real Estate B-School ecosystem, which includes:
Weekly production masterminds
Training on lead generation, conversion, listings, leverage, social, and scaling a real business.Weekly agent attraction training
Practical strategies, scripts, and frameworks for building leveraged income through eXp revenue share – not by being spammy, but by serving agents well.Access to the REBS Toolbox & Agent Freedom resources
Systems, checklists, templates, tracking tools, buyer/seller presentations, and frameworks you can swipe and deploy into your business so you’re not reinventing the wheel.Clear operating systems for both pillars of income
Concrete plans for production and attraction so you always know what to do next to move your business forward.Community of growth-minded agents
A broader Agent Freedom Collective community focused on making more money, building leveraged income, and protecting their life outside of work.
How This Partnership Can Change Your Life and Your Business
The 2:10 Collective gives you Christ-centered community, support, and margin-focused leadership.
Lars’ Coaching and Agent Freedom Collective add a battle-tested operating system for:
Selling more homes sustainably
Building real wealth through revenue share
Installing systems so your business stops depending on you 24/7
Together, it means you don’t just have encouragement and vision. You have proven playbooks, weekly coaching, and real accountability to actually build the kind of freedom-focused business we’ve been talking about.
The 2:10 Collective + Agent Freedom =
community for your soul & proven systems for your business
When you join us at the 2:10 Collective, you’re not only getting the community and support your soul needs — you’re also getting access to one of the most respected business-builders in the industry and his full Agent Freedom framework—without paying traditional high-ticket coaching fees.
Here’s How It Works…
What If You Could Close an Additional 2–3 Homes Per Month… Without Losing More Family Time?
I’ve built my entire real estate career on relationships — over 650 homes sold, 100% by referral, and averaging 50+ closings a year without cold calls, paid leads, or burning out.
And now, when you join us at eXp Realty through The 2:10 Collective, you get all of my systems and coaching for free.
Not theory.
Not noise.
Not “do more” advice.
Just the proven rhythms, scripts, touchpoints, and systems that allowed me to build a business that served my family — not consumed it.
Inside the Production Pillar of the 2:10 Collective, you’ll learn:
How to create a predictable referral engine that works year-round
How to build a schedule that protects dinners, weekends, and margin
Exactly how to use the Perfect 36 Touch to deepen relationships
How to grow your database without feeling salesy
How to deliver such a great client experience that you never chase leads again
You don’t need more leads.
You need a system that creates freedom.
What If You Could Add $3k, $5k, Even $10k+ Per Month… By Helping Other Agents Build Better Lives?
There is no better model for long-term, sustainable income than Revenue Share at eXp.
Not because of hype — but because it rewards what Christians already care about:
Serving others.
Supporting others.
Building community together.
And here’s what makes this different: agents who partner with me in The 2:10 Collective get my support, coaching, and resources — completely free.
And so do the agents you bring in.
You’re not building alone.
You’re building with a Christ-centered community behind you.
If you brought in 10 agents… and they each brought 10 agents your monthly rev share could realistically reach $10k+, and it grows without stealing time from your family.
This isn’t recruiting.
It’s discipleship in the real estate world — helping agents build healthier businesses, stronger families, and deeper faith.
What If Freedom Wasn’t Something You Chase… But Something You Build Into Your Business?
Most agents don’t have a talent problem.
They don’t have a motivation problem.
They have a margin problem — and a clarity problem.
Inside The 2:10 Collective, you’ll plug into simple, repeatable rhythms that create space, focus, and consistency:
Clear daily & weekly cadences for production and attraction
Swipe-and-deploy templates for communication, follow-up, systems, and community building
Time-blocking rhythms that protect your family
Two income pillars working together to release financial and time freedom
Accountability and support from agents who are actually living with margin
You’re not guessing what to do next. You’re not building alone.
You’re following a Christ-centered path that creates presence, peace, and freedom in your home and your business.
I’ve made all the mistakes.
I’ve rebuilt my life so my business supports my calling — not competes with it.
When you join me at the 2:10 Collective,
you get a proven plan and a community that walks with you every step of the way.
Build differently. Live freely.
Add 2–3 deals a month without buying leads, cold calling, or working more hours