What Should a Real Estate Agent Actually Spend Their Time On? A Christian Agent's Guide to Dollar Per Hour and Getting Your Life Back
Your highest and best use as a real estate agent is simple: lead generation and relationships. That's it. Everything else is secondary — because no leads means no business. And yet most agents spend less than 20% of their time on actual lead generation. Why? Because it's uncomfortable. It's uncertain. It requires consistency. So we default to tasks that feel productive but don't actually move the needle.
